Task 4 – Kinetic Typography

Kinetic Typography

Our last task was to create a kinetic typography video for a song or speech or anything like that using Adobe After Effects. Kinetic typography is a way of presenting text in a way that moves around, making it a lot more interesting to watch.

A good example that I like is the lyric video for the song ‘Heart On Fire’ by Clean Bandit.

Below are a bunch of screenshots of the process I went through to create my Kinetic Typography. Firstly I created a background that I wanted to put all the text that would show up on. The song I am using is ‘We Don’t Need Money To Have A Good Time’ by The Subways, which I have a band t shirt of which is red so that influenced me to use a red background.

Screen Shot 2014-10-28 at 15.16.20

The next step was to add all the words that I wanted to show up, I chose the main lyrics from the chorus as can be seen below.

Screen Shot 2014-10-28 at 15.20.18i

After that I had to set out the words how I wanted them to end up at the end as it is much easier to work backwards with the motion to the words than just adding the words in as you go.

Screen Shot 2014-10-28 at 15.30.07

I then started adding movement to the different words now that I knew how they would end up. As the word ‘we’ was sideways I decided to make it swivel in so it would move into place and I also made the word ‘don’t’ fly in at the same time.

Screen Shot 2014-10-28 at 16.06.33

After that I added in the next two words, I changed the word ‘money’ to black to make it stand out more as it was right in the middle of all the text and it was the word that stood out the most in the sentence.

Screen Shot 2014-10-28 at 16.06.34

I added in the words ‘to’, ‘have’ and ‘a’ in next. I made the two words smaller to add more variety to the kinetic typography and I made them swing down right after one another.

Screen Shot 2014-10-28 at 16.06.35

Then I added in the final words to get the same layout as I first started with.

Screen Shot 2014-10-28 at 16.06.36

Finally I had the blank background for the start of the kinetic typography before all the words would come on. I also synced the words with the music so that it fit.

Screen Shot 2014-10-28 at 16.06.55

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